PAD ESG Brand Manager
Primary responsibility of this role is to manage Desktop Products in China/Hong Kong commerical sales channels (Government, Education, Large Corporate Accounts, SMB). The role incorporates all aspects of local product marketing and sales support with an objective to deliver quarterly product financial goals.
1. Develop quarterly marketing plan and carry out to deliver quarterly product financial targets.
• Fully accountable for desktop financials for China & HK's Gov, Edu, Large corporate sectors and SMB market
• Identify key market opportunities and business drivers (both internal & external) by diligent market analysis and working closely with sales and management team.
• Develop quarterly marketing plan that help that focus on development and closure of those key opportunities or challenges.
• Coordinate with management and functional teams to get required resources and supports
Lead desktop brand team to workclosely with sales and other function teams to execute quarterly sales|marketing activities (eg. telemarketing activities, Direct mail, plays and email plays, etc)
• Keep tracking of the sales|marketing program result for constant improvement.
Responsible for quarterly product business review to management team
2. Provide day to day sales support of internal and external sales team;
Provide timely feedback to sales management team from desktop business perspective
Work closely with the sales teams to identify opportunities and to assist in pursuing these opportunities
• Develop and distribute key marketing messaging,
• Product questions, lead times, and launch activities,
• Training, Competitive info communication, Telemarketing Program, Relationship Play execution
•Assist in large bid
3. Responsible brand management operation tasks related to the Desktopproducts;
• Ensure right product mix by close product portfolio management
• Develop customized product value proposition for major market
• Develop effective product sales tools and collaterals
• Ensure effective new product introduction activities are in place
• Desktop product Supply/ demand management
• Guidance and competitive input to regional price position discussions
• Work with regional product team to manage product transition
• Work with regional product team to resolve local product/ price positioning issues and
product gap issue.
4. Others:
• Active in presenting Desktop products to customers
• Acting as a product knowledge champion for the desktop product line
• People management: manage a brand team of 5
Must Have Skills or Technique Knowledge:
• Degree in a related discipline (Business, Computer)
• Minimum 5 years industry experience in sales role or product marketing role with solid track record
• Strong analysis skills coupled with excellent written and verbal communication skills
• Strong interpersonal skill and organizational skill
• Proven presentation skills
• People management experience
• Good command of spoken and written English and Chinese (Mandarin)
Would Love to have Skills:
• MBA degree is preferable
• Broad knowledge of the China desktop or notebook marketplace
• Sales management experience
• Cantonese speaker
Desirable Interpersonal Skills Needed:
• Able to deal with different level of persons in organization
• Strong enfluencer
• Set directions and prority of the team
• Team work spirit
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