Product Marketing Manager Xiamen
Own Go-To-Market & Product Launches for Peripherals/Working with PG:
• Tie off with PG Marketing, relevant Brand Marketing & PMM partners (Country contacts) to execute a Peripheral Launch process that results in error free product launches that support & maximize overall P&L for the desktop & notebook system businesses.
• Exercise ownership of the overall product troubleshooting & recovery process as it relates to engineering holds & recovery.
• Influence product development & new technology based on APJ needs and by driving requests back to PG through the PRP process, initiating & driving concept charters, driving business cases, and incorporating feedback into early versions of MRDs.
• Formulate product line-up and ensure product continuity; be the overall arbiter for stack rationalization & be the APJ expert on products disruptive to stack continuity.
• Influence product roadmaps & concepts through critical analysis of PG proposals - make counter-proposals & raise questions to PG roadmap & concept proposals when necessary.
• Actively participate in decision-making on products.
Own PMM/Brand Marketing Relationship with Peripherals Marketing:
• Establish a process for communicating Peripheral's progress at a detailed level. Review specific peripherals on a monthly basis to track product status and determine a strategy going forward.
• Update the Peripheral Launch Roadmap and publish on a Monthly Basis
• Update the Launch Issues List on a regular Basis
• Launch new products, without error, in a timely manner when they become available - as per the Peripherals Launch Checklist. Ensure that Sales Teams and Brand Team are educated on the new products that are launched.
• Perform Competitive Analysis, communicate it within the organization and ensure that products are competitive vis-à-vis that analysis focused on APJ
• Continue to look for new peripheral markets and opportunities to increase revenue and margin within Inspiron and XPS LOBs.
• Ensure we have the best peripheral product roadmap selection for our Inspiron and XPS products.
• Look for & advise on compelling messages and new usage models around our peripherals offerings.
• Ensure segments have the proper product lineup to compete with retail and other significant threats; aggressively seek all cost reduction opportunities on peripherals.
• Ensure proper pricing strategy to meet goals and be competitive; work with Brand Marketing Segments on improved product positioning and merchandising to promote upsells and mix shifts to higher margin products.
• Ensure that we have proper supply to meet customer demand without incurring material "unplanned" expedite/E&O costs.
• Own the following communication/marketing/merchandising & PMM tasks/deliverables/communication:
• Active Upsell Program on the Configurator
• Help Me Choose Content
• Product Technology & Evangelism
• Pricing communications
• Demand/Supply communications
• Sku Management (including tie offs with Sku managers)
• Attach Rate goals, results & expectations to Brand Marketing
• Metrics Presentations & Staff meetings
• Transition Sheet Meeting
• Product Council
Own the products/skus/relationships with 3rd Party S&P products & vendors, and exercise overall product marketing leadership while consulting with the S&P PG side to deliver suitable 3rd party peripherals to augment branded options in the tied system configurators:
• Create & maintain 3rd party peripheral product stack matrix for NB & DT systems - share data periodically with S&P to communicate 3rd party peripheral requirements & to help S&P create the shadow skus for specific products needed to deliver with system launches.
• Own the final decision-making on strategy, positioning, placement & promotions for 3rd party peripherals sold in the NB & DT system configurators.
Own the communications & tie off process with the Sku Management & Brand Operations Analyst (BOA) teams on all matters related to product launches & retail, online & offline product option code & sku changes.
• Pre-launch messaging
• Face-to-face tie off on launch readiness for skus & online option codes
• Launch notifications - timing & bandwidth/workload prioritization
• Troubleshooting
• Post-launch follow-up, 911 sales messaging & clean-up
Own the PMM APJ Product Marketing relationship with Global PG, Global Marketing and Online teams & Brand Marketing as it relates to the following:
• Configurator "clean-up" - policing skus, images, sku descriptions, pricing, help-me-chooses, product option sequencing, stack order, vendor input, S&P recommendations, module/icon placement, active upsells, etc.
• Product Positioning
• Merchandising
• Usability
• Promos
Own the APJ PMM Product Marketing relationship with Marcom:
• Support print Marcom teams with delivery of technical knowledge - be the "go-to" person for Marcom on specs, features, competitive analysis, & product positioning.
• Marketing samples for photography, event use, online imagery
• Product Highlighting - awareness building for new products
Collaboration/Coordination with Other PMM/COC teams in EMEA and DAO:
• Pricing - Own the Ad-lock document & be responsible to the Pricing Team for monthly updates & changes; make recommendations on upsell stack pricing.
• Demand/Supply - Consult on EOL plans for product transitions; consult on launch plans & Supply factors gating launches (DSI limitations, logistics issues, etc.)
Bachelor's Degree minimum.
MBA is a plus.
Background in OPerations, S&P is a plus.
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